Small Business Website Design - What Makes A Great Design
For a small business, a website is a vital part of your marketing strategy. The website represents your business online and visitors coming to your website should instantly identify your products. A well thought through small business website design will lure customers into buying products listed online and earn your thousands of dollars every day. However, all of this is possible only with an innovative website designed to cater to customers just so that you get more business.
Small Business Web Design: What makes for a really good design?
Ideally, website format is not something that is standardized for every website but it means tweaking your website in color, pattern, font, SEO, etc so that it attracts customers and convinces them to buy. To help you, we've listed a few tips about website design that should make website pop.
Declutter the website by removing all unnecessary designs, graphics and images and keep it simple with readable fonts, and a good mix of images to attract readers. These tips will also work if you already have a website and are struggling to get any business or traffic from it. Make your website unique and attractive but ensure that it has a clear "Buy Now" on every webpage to get customers.
Small Business Web Design: What makes for a really good design?
Ideally, website format is not something that is standardized for every website but it means tweaking your website in color, pattern, font, SEO, etc so that it attracts customers and convinces them to buy. To help you, we've listed a few tips about website design that should make website pop.
- Aesthetics -- Customers like flashy hot designs but these designs should direct the customers to buy. For example, color and contrast rate high up in website layout. Imagine a website that has light great writing on a dark black background. Not only is this irritating on the eye but it is also difficult to read. Color and contrast are essential to attract the reader's eye, organize the information on the page, and direct the reader towards a "Call to Action". This is a little difficult to get right the first time, but you can start by using free color contrast tools available online to create a pleasing effect.
- Content -- On the internet, content is king. That means, fresh related information has a higher readability as compared to websites that recycle information. We recommend you use fresh content and then divide it into small blocks of 250 words on each page to make it easier to read. Use sub-headings, bullets, paragraphs and images to make the content interesting. Of course, the content has to be SEO or search engine optimized to make it visible to search engines online.
- Navigation -- Clutter can be annoying and it is particularly annoying on websites. Layout is critical to engage readers and keep them on your website. The key to increasing business through a website is making it easy for the customer to buy products. For this reason, you have to prioritize products and related content over advertisements and promotions.. An average internet user has an attention span of 10 seconds of less and if they cannot find basic navigation tools on your website; they will click away. Look at every aspect of your website and ask yourself whether you really need it. If you have the slightest doubt, remove the object and then evaluate the website again. The key to a decluttered website is retaining only those parts of a website that are essential.
- Clear call to action -- The aim of your website is business and that is possible only if you have a clear tab that will enable your customer to shop or buy your products. It is important for your website to have size, shape, color and position-consistent tabs that direct your customer to a purchase. The purchase option should be so simple that it should not give the reader time to think, compare or click away.
Declutter the website by removing all unnecessary designs, graphics and images and keep it simple with readable fonts, and a good mix of images to attract readers. These tips will also work if you already have a website and are struggling to get any business or traffic from it. Make your website unique and attractive but ensure that it has a clear "Buy Now" on every webpage to get customers.